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Global Entrepreneurship Week embraces Penn State’s year around celebration of entrepreneurship.

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Wednesday, November 18 • 7:00pm - 8:00pm
Optimize Your Website 2: Search Engine Optimization – Basic Elements Simply Explained

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Understanding what SEO is all about

Search Engine Optimization continues to be a very important aspect of on-line marketing for the far majority of organizations. This seminar will present the basics of good SEO implementation touching of three critical areas.


  • keyword research – discovering what people search for that matches your products/services

  • effective keyword use – how to properly use keywords in various objects and attributes of a website

  • link profile – understanding this critical aspect and how to improve it

Who Should Attend? 

  • entrepreneurs/people considering starting a business

  • existing business owners who want a health check up on their mobile website and credit card options

Registration: Please visit sbdc.psu.edu/seminars. Preregistration is requested.

avatar for Donald LeGoullon

Donald LeGoullon

Senior e-Business Consultant, Pennsylvania Technical Assistance Program
Donald LeGoullon is a senior e-business consultant with the Pennsylvania Technical Assistance Program (PennTAP). He provides technical assistance to organizations and businesses in northwestern Pennsylvania. | | Donald's background includes more than thirty years of IT development work in several large manufacturing corporations, the banking industry, and a small-medium manufacturing company. Previous responsibilities include Web development... Read More →
avatar for Donna Yale

Donna Yale

Senior Technical Specialist and Advanced IT Solutions Team Leader, Pennsylvania Technical Assistance Program
Donna Yale is a Senior Technical Specialist and Advanced IT Solutions Team Leader working out of the Towanda, Pennsylvania, area. Donna provides technical assistance to small and midsize organizations and businesses across Pennsylvania, in all industry sectors, by providing hands-on technical assistance, information, and referrals to other resources and programs. | | Donna’s background includes more than thirty years of IT development... Read More →

Wednesday November 18, 2015 7:00pm - 8:00pm
260 Willard Building University Park

Attendees (21)